Aprilia RSV4 enters the 2010 world championship with a magnificent Tricolour livery representing the team's partnership with Alitalia. This livery, which brings together two prestigious and proudly Italian brands, is evocative of legendary chapters in Italian motor sports history, when teams flying the Alitalia colours won world championships in disciplines ranging from rally to offshore power boats.
the Aprilia logo featured a tricolour capital A, which was strongly inspired by the graphic symbol of the national Italian airline. Today we are truly proud that Alitalia has chosen the fairings of the magnificent Aprilia RSV4 as the canvas to continue its history as brand involved to world class motor sports. It is a great honour and opportunity for Aprilia to bear the colours of a prestigious brand such as Alitalia and to represent its values in the highly competitive arena of the world Superbike championship".